Industry research, six-month marketing plan
By SANDRA GUY Business Reporter firstname.lastname@example.org
Deb Dynako always wanted to be a writer, but she quickly learned she needed to expand her skills to page and graphics design and other areas --- skills that enabled her to find a better job for the New Year as the marketing coordinator for 2 affiliated companies -- FastHeat in Elmhurst and Agentis Energy, here in downtown Chicago. | Al Podgorski~Chicago Sun-Times
Deb Dynako credits her dynamic, positive personality, community involvement and interest in expanding her skills for proving to potential employers how she can be a wowing representative for their interests.
Though the Lombard resident found her new job as a marketing coordinator on Craigslist, she followed through by researching the industry as well as the employer, and developing a six-month marketing plan that she brought to her interview.
She works for two companies run by businessman Tim Stojka — Agentis Energy in Chicago and Fast Heat, Inc. in Lombard. Fast Heat builds technology that helps plastics manufacturers operate more productively, and Agentis Energy supplies utilities with energy-efficiency software apps for their business customers.
Dynako realized early on that she needed to train for a variety of skills. She was the first female sports editor at her alma mater’s newspaper, the Western Courier, and set about being a writer. But she found that she could win more freelance work if she knew how to do graphic design and page layout.
While in college, she started doing data entry at a market research firm, and took it upon herself to create a newsletter and lead internal communications. The company created a job for her in another recession year, 1991, because she had showed such initiative.
“I was making work fun,” she said.
“I’ve always made a conscious decision to do work that gives me more skill sets — skills that would make me more valuable,” she said.
Dynako said she recently had a rude awakening when she conducted screenings for a sales job, and none of the applicants she interviewed had looked at the company website.
The candidate who got the job, and who starts in the position in the New Year, “was excited about what we were doing and really wanted to learn,” she said. “If you’re not excited about what you’re doing, the people you sell to or interact with can’t get excited about your company.”