Century 21 agent closes more than 5,000 real estate sales in 36 years
Top agent: “I enjoy what I’m doing and get great satisfaction in helping clients find and sell properties,” said Larry Desmond, number one agent at Waukegan’s Century 21 Maki United. | SUPPLIED PHOTO
You would think the most successful real estate agent is a slick, fast-paced, super-charged person under a lot of pressure to prove himself, sale after sale. This is not so with Larry Desmond, who is the number one agent at Waukegan’s Century 21 Maki United. He is low-key, laid-back and never uses high-pressure sales tactics.
“I like to work close with people. I try to listen to what people are looking for and I never go over their bounds,” said Desmond, whose voice is so soft that you know he will never try to sell you anything you don’t really want or is beyond your means. “I don’t think you can be successful that way.”
He closed 71 transactions last year. His record is not only local, but also of national proportions. He is, for instance:
A 28-year recipient of the National Centurion award, which is the highest honor from Century 21, the international real estate firm.
A Grand Centurion for the 14 years. This is the highest award in the Century 21 system a Century 21 agent can receive.
The top agent in Illinois for 18 years.
Inducted into the Century 21 International Hall of Fame in 1992. He’s one of only 57 agents to ever receive this honor to date.
Winner of the Association of Realtors award for 21 consecutive years.
A top Century 21 agent in the United States in 1989 and one of the top 40 agents in 1990-2007.
A closer of more than 5,000 real estate sales in the last 36 years.
While Desmond — a teacher-turned salesman — is low pressure, he said once he knows what a buyer wants, he will pursue it until he finds the right property. In selling, he would be aggressive enough to give the property the most possible exposure through advertising, referrals and listings. However, the final decision is the client’s.
“As in any business, only 15 percent of people are doing 80 percent of the business,” he said. “I enjoy what I’m doing and get great satisfaction in helping clients find and sell properties.”
What’s the future for real estate agents in the area?
“Great! But a successful agent has to work hard,” Desmond said.
Century 21 Maki United