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Toshiba pits Normal against Boring

June 29, 2009

NORMAL, Ill. -- When Toshiba went looking for the everyday ways people use laptop computers for an advertising campaign, it decided to focus on two towns whose names scream run of the mill.

Normal, meet Boring.

Boring, Ore., that is.

Toshiba plans to film a handful of people in each city. Normal is in central Illinois' flatlands and Boring is near Portland.

Toshiba plans a July 27 online contest to decide which town wins $15,000 worth of laptops for its local school district.

AP