A commercial break
May 22, 2012 4:02PM
Updated: July 1, 2012 12:45PM
Remember the Bo Knows commercials? The Chicago startup Power2Switch used a similar idea starring — wait for it — Brian Scalabrine to promote its online service that allows customers to save money by comparison-shopping for electricity suppliers.
The Bulls’ 12th man and human victory cigar “switches” from basketball to gymnastics, then yoga, Ping-Pong, dodgeball and even telekinesis in the ad, which is available at http://www.youtube.com/watch?v=lIBLFO0VFYM.
“It’s hard work,” Scalabrine said of acting. “It’s not like it’s easy. There are a lot of takes. You’ve got to know your lines, and you have to do it again and again. For me, it was all about the learning experience.”
That’s also how he describes his first foray into broadcasting. Scalabrine is working as an analyst for Comcast SportsNet New England during the 76ers-Celtics playoff series. Should Bulls radio analyst Bill Wennington or TV color man Stacey King be looking over their shoulders?
“Never,” Scalabrine said. “I couldn’t get anywhere close to what those guys do.”
Scalabrine endeared himself to Power2Switch CEO — chief electricity officer — Seyi Fabode while shooting the commercial. Scalabrine sent his wife and kids home promising to catch a ride later. When the shooting concluded for the day, Fabode offered to give Scalabrine a lift. On the way, Fabode remembered his wife had asked him to stop for groceries. No problem, Scalabrine said. He insisted on splitting the list. Fabode couldn’t believe an NBA player was hustling through the aisles, picking up his milk, eggs and bread.
“It was a welcome relief from what you hear about some of the stars out there,” Fabode said.