It's not the Goodyear Blimp
But mom-to-be will trade ad space for tickets
Don't have the millions of dollars for a glitzy TV spot on Super Bowl Sunday?
Belly up to Jennifer Gordon.
The Lake View woman will gladly paint an ad across her bare, pregnant belly for as many as 100 million people to see from the stands in Miami.
(Tom Cruze/Sun-Times)
Or, at least, enough money to score her a pair.
Oh, and no ads for the Bears' opponents, please.
"I have standards," Gordon laughed Tuesday. "I won't promote anything for Indianapolis or the Colts."
The public relations manager's inspiration? Snapshots of pregnant women a friend sent her, as well as the masses of paunchy, orange and blue hued men who surrounded her at each home game this year.
"You always see these guys with beer bellies with signs across their chests that say, 'Go Bears,''' said Gordon, a season ticket holder. "I just thought, 'Hmm. That could work.' "
Gordon, who usually wears a No. 34 Walter Payton jersey, will be about 8 months along with her first child by kickoff time Feb. 4, so she won't go unnoticed.
"I'll probably wear something Paris Hilton would wear on a normal basis, so there will be ample belly exposure," she vowed.
"I've had a pretty healthy pregnancy so far," said Gordon, whose doctor gave her the go-ahead to travel.
The 35-year-old and her husband, Mitch, bought airline tickets to Florida weeks ago and plan to stay with friends in Miami.
She's positive she'll score the tickets. So far, Gordon has received 45 inquiries, including those from sports clubs, exercise facilities and a roofing company.
Even if no one bites, at least she has cheerleaders in her computer network administrator husband and co-workers at Three Headed Productions.
"I think it's a brilliant idea," said Mitch Gordon, 37. "If we end up having bad seats and her water breaks, they might have to move us closer to the field where the team doctors are at."