Notre Dame signs 10-year deal with Under Armour
BY LAMOND POPE Sun-Times Media January 21, 2014 2:18PM
A new Notre Dame basketball uniform is displayed at a news conference Tuesday Jan. 21, 2014, in South Bend, Ind., announcing an agreement between Notre Dame and Under Armour that will outfit the university's athletic teams (AP Photo/Joe Raymond)
Updated: January 22, 2014 12:28AM
Notre Dame fans can exhale: Under Armour isn’t planning any drastic changes to the Irish’s football jerseys.
‘‘We’re not anticipating anything unusual, crazy,’’ Under Armour CEO Kevin Plank said during a news conference Tuesday, the day the Irish and the company announced a 10-year apparel agreement that takes effect July 1. ‘‘We need to honor and respect the history of the university. And we believe less is more. . . .
‘‘We want people to know we’re looking for clean, bold and consistent looks. I think there’s a great history of that here
already, so I don’t think we have to do anything out there.’’
Notre Dame athletic director Jack Swarbrick called the agreement ‘‘the largest deal of its kind in the history of collegiate athletics’’ but declined to disclose its financial terms.
Under Armour will ‘‘design and supply the footwear, apparel and equipment for training and game-day uniforms’’ for every Notre Dame team, a news release said.
‘‘We’re going to focus on how those uniforms enhance performance as much as we’re going to focus on what they look like,’’ Swarbrick said.