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Bulls looking to sell naming rights of new downtown practice facility

The Bulls bench cheers as Bulls go run second half Chicago Bulls 92-88 wover Memphis Grizzlies Tuesday October 9 2012

The Bulls bench cheers as the Bulls go on a run in the second half of the Chicago Bulls 92-88 win over the Memphis Grizzlies Tuesday October 9, 2012 at the United Center. | Tom Cruze~Sun-Times

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Updated: November 29, 2012 5:14PM

Bulls president and chief operating officer Michael Reinsdorf confirmed on Thursday that the franchise is looking to sell the naming rights to the new downtown practice facility, which is scheduled to open for the 2014-15 season.

The Bulls announced two weeks ago that the new facility would be built in Parking Lot J, which sits east of the United Center across South Wood Street between Monroe and Madison Streets.

They have been practicing in the Berto Center since September 1992. The current facility was named in honor of Sheri Berto, who was an assistant for team chairman Jerry Reinsdorf before she died in November of 1991 after a routine surgery led to internal bleeding.

Jerry Reinsdorf is no stranger to going through the process of negotiating naming rights, with the team announcing back in 2003 that Comiskey Park would become U.S. Cellular Field courtesy of a 23-year-deal that paid the White Sox $68 million.

The current Bulls players expressed their excitement about the new basketball facility the day it was announced.

“It makes more sense, obviously with our arena being right there, to practice downtown,’’ forward Carlos Boozer said. “A few of us already have homes downtown. And the bottom line is it’s the Bulls, baby. They’re going to make it the best practice facility on the planet, so it’s going to be awesome.’’

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