At All-Star game, Derrick Rose calls shoe deal ‘a blessing’
BY SUN-TIMES STAFF February 25, 2012 8:06PM
Updated: February 26, 2012 1:37PM
When Derrick Rose signed a $94 million extension with the Bulls in December, he turned to his mom and said, “We finally made it.”
But things have gotten even better for the Bulls’ superstar with the report early Saturday that he had signed a 14-year, $260 million shoe deal with adidas.
The contract could be the second largest in the history of such endorsements, said csnchicago.com, which broke the story. That would be second only to Rose’s predecessor on the Bulls — Michael Jordan.
Rose, who grew up in impoverished Englewood on the South Side, didn’t discuss the numbers Saturday morning in Orlando, where he is preparing to play in the NBA All-Star game Sunday night. But he said he was happy to have the deal done.
“It’s a blessing, man,” Rose said before a morning practice. “Definitely a blessing. [Adidas has] been with me, they stuck with me from the beginning and I’m happy that I’m a part of them for the rest of my life.”
Coincidentally, Magic star Dwight Howard has also been one of the major faces that adidas is backing, but Rose has insisted that the adidas link does not mean that he and Howard are looking to become teammates on the court, as well.
“It’s great, man,” Rose said. “We’ve been trying to get it out of the way for a long time. I just remember them bringing it up to me and I couldn’t really think about the amount. I’m just blessed and feel grateful right now.
“They’ve been doing everything promotional-wise to make sure that they put me out there. They’re marketing me great all over the world. And that’s all I need from them.”
In December, Rose said he never would have believed when he was younger that he would someday sign such a big contract — which at $94 million was far less than the reported shoe deal.
“I never would’ve thought in a million years that I would sign a contract like this, especially coming from the area I’m from,” he said then. “No one from Englewood, period, has ever been in my position. Sometimes when you think ‘why me,’ for me to be 23 years old, and I know I’m truly blessed and don’t take anything for granted. I appreciate everyone around me, all my fans and my family.”
Rose promised the money wouldn’t change who he is as a person or a player.
“If anything, it would’ve changed me by now. Now, with the salary I’ve got, I’m able to get whatever I want. I don’t spend that much. I’m humble. I take care of others. It has a lot to do with my mom, just making sure I’m talking to her all the time, talking to my brothers all the time, they’re always talking to me, telling me to stay level-headed and make sure I provide for other people.”
Contributing: Joe Cowley