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Northwestern football to increase ticket prices — source

Northwestern's KaColter celebrates after scoring first his touchdown runs as Northwestern defeated Indian44-29 an NCAA college football game EvanstIll. Saturday

Northwestern's Kain Colter celebrates after scoring the first of his touchdown runs as Northwestern defeated Indiana 44-29 in an NCAA college football game in Evanston, Ill. on Saturday, Sept. 29, 2012. (AP Photo/Charles Cherney)

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Updated: February 4, 2014 4:04PM

Despite an underwhelming conference season, Northwestern enjoyed record numbers in sales of season tickets. To capitalize, the university intends to raise some season ticket prices.

A source with knowledge of the situation told the Sun-Times Northwestern will implement a restructuring of its ticket pricing this season that will reflect some of the pricing models of other sports venues.

Tickets between the two 40-yard lines will see the biggest increase and seats between the 20- and 40-yard lines will also see a jump.

Most of the stadium will retain lower-priced seating areas to encourage family and group sales, with some seats even being reduced, the source says.

Northwestern has made an attempt to make its non-conference schedule more alluring with future matchups against Notre Dame, Northern Illinois and Stanford set for the coming seasons.


Twitter: @SethGruen

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