NCAA Tournament TV ratings highest in 19 years
ASSOCIATED PRESS March 22, 2013 3:00PM
Harvard's Laurent Rivard (0) battles under the boards with New Mexico's Chad Adams (4) and teammateTony Snell (21) in the second half during a second round game in the NCAA college basketball tournament in Salt Lake City Thursday, March 21, 2013. Harvard defeated New Mexico New Mexico 68-62. (AP Photo/Rick Bowmer)
NEW YORK — The NCAA tournament’s first full day has earned its highest television rating in 19 years.
The games Thursday on CBS, TBS, TNT and truTV averaged a 5.5 fast national rating and 12 share. The networks say that was up 4 percent from 2012.
This is the third season of CBS and Turner’s 14-year, $10.8 billion contract to televise every game of the tournament in its entirety, a change in approach that so far has been a ratings success.
Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time.