This March 6, 2013 photo shows the view from inside a room at the Z, a boutique hotel in Long Island City, in the Queens borough of New York. The Z is one of 20 hotels in the neighborhood that are luring tourists to the Queens side of the East River with moderate prices. Every room has a view of Manhattan’s skyline and the Ed Koch Queensborough Bridge, also known as the 59th Street Bridge. Tourists will also find museums, waterfront parks and good restaurants in the area, along with easy access to Manhattan. (AP Photo/Beth J. Harpaz) ORG XMIT: NYET290

This March 7, 2013 photo shows the bright red Pepsi-Cola sign on the waterfront of Long Island City, in the Queens borough of New York. The beloved landmark can be seen from across the river in Manhattan. At one time the sign was located at the site of a local soda bottling factory. The factory no longer exists but the popular sign, which dates to the 1930s, was preserved as part of a waterfront park called Gantry Plaza State Park. In the distance the Ed Koch Queensborough Bridge and the smokestacks of a power generating plant are visible. The area is becoming popular with tourists due to a boom there in moderately priced hotels.(AP Photo/Beth J. Harpaz) ORG XMIT: NYET288