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Editorial: Let’s only sell county naming rights with prudence

Updated: July 1, 2012 11:28AM



No strip clubs, we are told, will be advertised at Cook County Jail.

Well, that brings a sigh of relief.

And let’s have no ads for lawyers on the walls of the Daley Center, lurking like ambulance chasers, or Viagra ads at Stroger Hospital, which would be tacky in ways we can’t even explain.

But how about a Nike Running Path in Busse Woods?

Hard to argue with that, we suppose, though we can’t work up much enthusiasm for the idea.

What we’re wrestling with is where we think Cook County should draw the line when it comes to selling advertising in public buildings and facilities, or even naming rights, which is what county officials want to do.

It’s a scheme whose time has come, given the county’s need to find new sources of revenue during hard times. The city is already in the game, budgeting an estimated $25 million this year from the branding of municipal assets.

Beats hitting up the taxpayer again.

But let’s do this with good sense and prudence.

Wonder who gets the outhouses?



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