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Eyes turn to Sarah Palin's glasses from Japanese designer Kazuo Kawasaki

September 8, 2008

Republican vice presidential candidate Sarah Palin made all kinds of political statements during her acceptance speech, but the fashion statement she made with her imported glasses is what dominated discussion among eyewear professionals.

The North American distributor of the glasses, Italee Optics Inc., of Los Angeles, has increased its imports of the frames in response to Palin's appearance and the fashion firestorm it ignited, a company manager said.

"We were just talking about that," said Judy Sulier, a certified optician at Pinnacle Eye Group in Bedford Township, Ohio. "I was going to go online to pull it up and see what it would take to get it into the office, because I'm sure people will be inquiring about it."

Cathy Ashner, an optical technician, agreed that John McCain's choice for vice president "made a good fashion statement" with her glasses during her prime-time acceptance speech. "She wears them very well. They're very unique."

Palin, the governor of Alaska, wears customized glasses and frames from Japanese designer Kazuo Kawasaki. The high-end eyewear -- the prices start at $600 -- are frame-less and allow the customer to choose from a nearly limitless variety of lens shapes.

Shop owner Georgeann Kohn in Toledo, Ohio, said she had received "just a couple inquiries" from potential customers about copying Palin's spectacles, but she was excited that a female politician was brave enough to keep her glasses on in front of the cameras.

"This is going to be a big deal. Thank God somebody got out there with a pair of glasses on," Kohn said.

Kohn said her shop has sold Kawasaki eyewear for more than a decade.

"There are many, many people out there wearing Kawasaki. It's been a wonderful, wonderful line for us," she said.

What makes the designer unusual and popular, she explained, is the manner in which the glasses are customized.

After choosing a frame style, the customer can choose from among a large variety of lens sizes and shapes.

"This isn't a frame you pick off the rack," Kohn said. "We have clients (who) have great fun with them," she said.

Kohn said the GOP candidate's appearance could have a long-term impact on facial fashion sense.