Updated: April 27, 2011 12:59PM
(NORTHLAKE) Elmer Lynn Hauldren, known to millions as the voice for the Empire Man character, has died at age 89, the company announced Wednesday.
Hauldren was the central character of Empire Today’s advertising since the 1970s, providing the voice for the famous character known as Empire’s mascot. He continued to work with the company until his death.
In the 1970s, Hauldren was one of the advertising forces behind the Empire brand. The company’s owner during the time requested that Hauldren, an ad copywriter at the time, serve as the on-air talent for the spots after unsuccessfully auditioning several other people, a release from Empire Today said.
That choice launched him into pop culture stardom, with his signature “588-2300” line becoming one of the nation’s most popular jingles.
“Lynn was truly passionate about the Empire brand,” said Steve Silvers, company CEO. “He has made an indelible mark on advertising history with his creativity and warmth. Lynn will always have a special place in the hearts of many.”
Hauldren was a decorated World War II veteran who continued to lend his voiceover talent to Empire’s commercials until his passing. In addition, he was known as a key singer in the barbershop quartet arena, recording several albums with the quartet Chordiac Arrest.
He also appeared in local theater and short videos.