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Next NYC health campaign: too-loud earphones

In this phoTuesday March 5 2013 young boy listens music by sharing an earphone with his mother while riding New

In this photo of Tuesday, March 5, 2013, a young boy listens to music by sharing an earphone with his mother while riding a New York subway. Add cranked-up earphones to the list of health dangers Mayor Michael Bloomberg wants New Yorkers to quit. City health officials plan to warn young people with a public service campaign that they risk hearing loss from listening to music at high volume on personal music players. (AP Photo/Mark Lennihan)

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NEW YORK (AP) — Add cranked-up earphones to the list of health dangers Mayor Michael Bloomberg wants New Yorkers to avoid.

The city Health Department said Wednesday it plans to warn young people they risk hearing loss from listening to personal music players at high volume.

Officials envision a $250,000 social media and marketing campaign. The department’s fundraising arm says it has raised $70,000 in donations so far. The plan was first reported by the New York Post.

Other health groups have launched similar efforts.

The federal Centers for Disease Control and Prevention says excessive noise has caused permanent hearing damage in 1 out of 8 children and teens, and about 1 in 6 adults under age 70.

Bloomberg previously cracked down on smoking, trans fats, salt and large, sugary drinks.



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