In this undated image released by Beef Products Inc., boneless lean beef trimmings are shown before packaging. The debate over pink slime in chopped beef is hitting critical mass. The term, adopted by opponents of lean finely textured beef, describes the processed trimmings cleansed with ammonia and commonly mixed into ground meat. Federal regulators say it meets standards for food safety. Critics liken it to pet food _ and their battle has suddenly gone viral amid new media attention and a snowballing online petition. (AP Photo/Beef Products Inc.)
Updated: April 16, 2012 8:28AM
ALBANY, N.Y. — “Pink slime” just went from a simmer to a boil.
In less than a week this month, the stomach-turning epithet for ammonia-treated ground beef filler suddenly became a potent rallying cry by activists fighting to ban the product from supermarket shelves and school lunch trays. The U.S. Department of Agriculture is set to announce Thursday it will offer schools choice in ground beef purchases in response to requests from districts.
Though the term has been used pejoratively for at least several years, it wasn’t until last week that social media suddenly exploded with worry and an online petition seeking its ouster from schools lit up, quickly garnering hundreds of thousands of supporters.
“It sounds disgusting,” said food policy expert Marion Nestle, who notes that the unappetizing nickname made it easier for the food movement to flex its muscles over this cause.
“A lot of people have been writing about it. Therefore, more people know about it, therefore more people are queasy about it, particularly when you start thinking about how this stuff turns up in school lunches,” said Nestle, a professor at New York University’s Department of Nutrition, Food Studies and Public Health.
The controversy centers on “lean finely textured beef,” a low-cost ingredient in ground beef made from fatty bits of meat left over from other cuts. The bits are heated to about 100 degrees and spun to remove most of the fat. The lean mix then is compressed into blocks for use in ground meat. The product, made by South Dakota-based Beef Products Inc., also is exposed to “a puff of ammonium hydroxide gas” to kill bacteria, such as E. coli and salmonella.
There are no precise numbers on how prevalent the product is, and it does not have to be labeled as an ingredient. Past estimates have ranged as high as 70 percent; one industry official estimates it is in at least half of the ground meat and burgers in the United States.