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Rum company to give away 101 free tattoos

Free Sailor Jerry tattoos from this sheet will be offered Saturday January 14 2011 Chicago Tattoo Company.

Free Sailor Jerry tattoos from this sheet will be offered on Saturday, January 14, 2011 at the Chicago Tattoo Company.

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Updated: February 11, 2012 8:16AM

Chicago landlubbers can get the permanent look of the salty high seas thanks to a free tattoo extravaganza Saturday sponsored by a spiced rum company.

Sailor Jerry, purveyor of 92 proof spiced rum, is offering 101 complimentary Norman “Sailor Jerry” Collins-designed tattoos between noon and midnight Saturday at the Chicago Tattooing and Piercing Company, 1017 W. Belmont. Tattoos are first come, first served and the limited designs include anchors, hearts dedicated to mom and dad, a shark and a growling wild cat’s head. Get there early — the tattoo shop is expecting a crowd.

The rum’s namesake, Collins was a sailor and Navy vet who started a famous Hawaiian tattoo shop in the 1930s. Saturday would have been his 101st birthday. He died in 1973.

— Kara Spak

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