Sen. Dick Durbin: Energy drinks should stop marketing to children
March 25, 2013 8:06PM
U.S. Sen. Dick Durbin | AP file photo
Updated: March 25, 2013 8:06PM
Senate Majority Whip Dick Durbin (D-Ill.), along with U.S. Sen. Richard Blumenthal (D-CT), sent letters to energy drink makers on Monday, urging them to stop marketing to children.
In letters to the CEOs of Monster, Red Bull and Rockstar, Durbin and Blumenthal cited examples of marketing, such as energy drinks sponsoring high school sporting events and Little League games.
But a spokesman for Red Bull said the labels on its energy drink specifically state that the product is not intended for use by children and that they follow other guidelines set by the American Beverage Association, such as avoiding marketing energy drinks to kids.
The other energy drink companies could not be reached for comment.
The American Academy of Pediatrics has said that adolescents should consume no more than 100 milligrams of caffeine a day. Energy drinks can contain 160 milligrams of caffeine in a 16-ounce can, not including additives.