Mutual of Omaha drops 'Aha moment’ lawsuit against Oprah
Mutual of Omaha might have had its own “aha moment.”
The insurance company has decided to drop its lawsuit against Oprah Winfrey’s company over the rights to that phrase.
Documents filed in U.S. District Court don’t indicate what led Mutual to ask for the dismissal, and company officials did not immediately respond to a message seeking comment.
Mutual and Winfrey’s Chicago-based Harpo Productions Inc. started sparring earlier this year, after Mutual starting using the slogan “official sponsor of the aha moment” in a national advertising campaign.
Winfrey’s representatives argued the phrase was synonymous with Winfrey and her show.
Mutual responded with the lawsuit and documents showing it had obtained preliminary approval of a federal trademark.