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Attorney general goes after Snoop Dogg’s malt liquor

She helped put an end to Cocaine, Blow and Spykes, and now Attorney General Lisa Madigan wants to tone down Blast, a high-alcohol malt beverage brewed by a west suburban company and promoted by Snoop Dogg.

Madigan sent a letter Thursday to Pabst Brewing Co. of Woodridge urging it to lessen the alcohol concentration in Blast, a new malt beverage that she calls potentially dangerous to minors, her office said.

Seventeen other state, city and local officials signed the letter of concern over Blast, which Madigan calls “binge-in-a-can.” The 12-percent alcohol concentration means a single 23.5-ounce can is equivalent to drinking a six-pack of typical American beer, her office said.

Madigan said the promotion and marketing of Blast, with its brightly colored cans, fruit flavors and ad campaign featuring Snoop Dogg, appeal directly to minors.

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