Lost in the cacophony created by Tom Ricketts’ threat to move the Cubs if he doesn’t get approval for in-park signage was this previously unspoken projected source of post-renovation revenues:
Ticket price increases on top of the third-highest prices in the majors the Cubs already charge for a last-place, rebuilding team working on a fourth consecutive losing season.
“The goal is if you can make the park nicer and give people more options, then we will have flexibility to charge people for those extra amenities,” Ricketts said in response to a pre-selected question during a Q-and-A session at Wednesday’s City Club of Chicago breakfast downtown. “But we haven’t projected all [the changes].
“Right now there are no plans to raise prices. But hopefully over time if we have a better team on the field, we have a better park, and there’s better amenities, obviously we’d like to be able to charge people that are willing to pay more for better service.”