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Chicken salad for breakfast? OK for U.S. weird eaters

Updated: December 26, 2011 8:55AM

Every company that makes or serves food in America has had to digest the same reality: We’ve become a nation of really weird eaters.

Consider: More than 30 precent of all cereal is eaten for meals other than breakfast, Kellogg’s reports. Some 20 percent of the cookies and apple pies sold by McDonald’s are at breakfast. And Dunkin’ Donuts sells gobs of chicken salad sandwiches at 9 a.m.

There are no traditional eating hours anymore, says Wade Thoma, vice president of U.S. menu innovation at McDonald’s. “People eat at all strange hours of the day.”

Gannett News Service

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