This image taken on Wednesday, June 20, 2012, shows a two-tier cake that is fondant covered and made with fondant cut-out flowers, to serve as inspiration for customers creating a make-your-own cake at Duff's Cakemix, in Los Angeles. The new venture is owned by chef, Duff Goldman, next door to his bakery, Charm City Cakes West. (AP Photo/Damian Dovarganes)
Updated: July 28, 2012 6:10AM
You can build a bear, bottle your own wine, paint pottery — and now, decorate your own television-worthy cake.
Celebrity baker Duff Goldman, the Food Network’s “Ace of Cakes,” has unveiled Duff’s Cakemix, a make-your-own-cake shop in Los Angeles where novices and experts alike can dabble in fondant, cake tattoos and airbrushed designs.
“With the pottery places, you’ve got this plate sitting around for a while,” he says. “With this, you make a cake, you take it home, you invite a bunch of friends and you eat it.”
Aspiring cake decorators can do as much or as little as they like, Goldman says. After selecting a pre-made cake or cupcakes — in chocolate, vanilla, marble, carrot, red velvet and a daily special — customers can cover it in fondant or buttercream or have one of the store’s employees do it. Decorations will include everything from sprinkles, sugar flowers and jelly beans to Goldman’s signature cake tattoos. Customers will get a tray of paintbrushes, piping tips and fondant tools, and they can visit an airbrush station to add graffiti to their cakes.
In a twist, Goldman will have some competition from TV’s “Cake Boss” Buddy Valastro, who is introducing a new line of cakes at bakeries and grocery stores this summer. Unlike Goldman’s line, Valastro’s cakes will arrive fully decorated, including the “Badda Bloom” — a two-layer cake, one chocolate and one vanilla, with a layer of fudge and covered in bright green frosting with pink and purple flowers.
Goldman says his plans include roughly two dozen stores nationwide within the first two years, and later, a store in Tokyo.
The Los Angeles store will have 10 tables with 40 seats in the decorating area and a small cafe that will offer — what else? — cake and coffee.
“This is something that’s different and fun and cool,” Goldman says. “For the cost of movie tickets and popcorn and a soda you can hang out and do a cake with your kids.”
“Ace of Cakes” airs on the Food Network at 9 and 9:30 a.m. Wednesdays.