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Jones Soda targets vegans with Tofurky and Gravey

November 2, 2009

Jones Soda won’t talk turkey this Thanksgiving.

The Seattle-based pop brand known for wacky seasonal flavors — Turkey and Gravy among them — is selling a Tofurky and Gravy drink for the holidays.

Based on Tofurky vegetarian product, the beverage is vegan friendly and sugar free, the company says.

As a chaser, Jones is providing three bottles of its new zero-calorie Jones Zilch soda with each three-pack Tofurky drink purchase ($11.99).