J.K. Rowling novel ruse revealed
July 14, 2013 11:26PM
J.K. Rowling | AP
Updated: August 16, 2013 6:04AM
“Harry Potter” author J.K. Rowling said her recently-published (and slow-selling) debut detective novel, “The Cuckoo’s Calling,” was released under the Robert Galbraith pseudonym to avoid “hype or expectation.” The secret was uncovered, thanks to sleuthing by the London Sunday Times. Now sales are soaring. — B.Z.