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How Twitter brought ‘Gangnam Style’ to the masses


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Updated: November 27, 2012 10:54AM

It was the shot heard around the music world. A catchy tune and a horse dance launched a worldwide craze and more than a half-billion views on YouTube. South Korean rapper PSY’s take on the high life in an expensive Seoul neighborhood counts fans on all continents, including celebrities asking for lessons. Here’s how a song became a hit:

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