suntimes
LABORIOUS 
Weather Updates

How Twitter brought ‘Gangnam Style’ to the masses

.

Article Extras
Story Image

Updated: November 27, 2012 10:54AM



It was the shot heard around the music world. A catchy tune and a horse dance launched a worldwide craze and more than a half-billion views on YouTube. South Korean rapper PSY’s take on the high life in an expensive Seoul neighborhood counts fans on all continents, including celebrities asking for lessons. Here’s how a song became a hit:



© 2014 Sun-Times Media, LLC. All rights reserved. This material may not be copied or distributed without permission. For more information about reprints and permissions, visit www.suntimesreprints.com. To order a reprint of this article, click here.