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'Black Ops' video game makes $360M in a day

Updated: November 15, 2010 5:42AM

"Call of Duty: Black Ops" -- the latest in the hugely popular series of video games -- shattered entertainment records this week when it took in a whopping $360 million in just its first 24 hours on sale, once again proving that video games have cemented their place as mainstream entertainment on par with movies and music.

For the hordes of devoted fans who waited at midnight Monday to get their hands on the military "shooter" game, that's hardly a surprise. For them, popping the new "Call of Duty" into a game console is the equivalent of turning on the TV to watch the Super Bowl or the World Series -- except that here they control the outcome.

The game sold 5.6 million units the day it went on sale. Its predecessor, "Call of Duty, Modern Warfare 2," had sold 4.7 million copies to reap $310 million in its first day on sale last year.

"Black Ops" costs $60 and works on the Xbox 360 and PlayStation 3 gaming consoles.

The game takes players on secret missions to American Cold War enemies such as the Soviet Union, Cuba, Vietnam and Laos.


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