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Synergy gets Zeppelin songs on ‘Revolution’

REVOLUTION -- 'Kashmir' Episode 109 -- Pictured: Zak Orth as AarPittman -- (Phoby: Brownie Harris/NBC)

REVOLUTION -- "Kashmir" Episode 109 -- Pictured: Zak Orth as Aaron Pittman -- (Photo by: Brownie Harris/NBC)

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Updated: December 19, 2012 12:29PM



LOS ANGELES — What tunes fit a post-apocalyptic society? For NBC’s freshman drama “Revolution,” the answer is Led Zeppelin’s “Kashmir” and “Since I’ve Been Loving You.”

The songs will be featured in Monday’s episode of “Revolution,” on the same day that Led Zeppelin’s “Celebration Day” album and a companion documentary on DVD will be released.

Corporate synergy led to the deal for the onetime rock band that rarely allows use of its music in Hollywood projects. “Revolution” is produced in association with Warner Bros. Television, and Led Zeppelin has a deal with Warner Music Group’s publishing arm.

But it was Eric Kripke, creator of “Revolution” and a self-descrbed “massive Led Zeppelin fan,” who brought his series and the band together.

When Warner-Chappell Music sent out an email asking if any producers on the studio lot would be interested in using Led Zeppelin songs, Kripke jumped at the chance.

“Revolution,” about an American family struggling with the nation’s sudden loss of all electrity and all the technology it powered, was in part inspired by the band’s music and its sense of “mythic adventure,” he said.

The Led Zeppelin-accented episode of “Revolution” will air 9:01 p.m. Monday. A promo spot featuring “Kashmir” already is airing on NBC, with an extended version available on the network’s website.

AP



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