Obama refocuses black networks
December 27, 2008
BET and TV One, the television networks aimed primarily at a black audience, haven't paid much attention to presidential inaugurations before. This time will be different.
Both are planning extensive coverage for Jan. 20, when Barack Obama is sworn in as the nation's 44th president. This time, BET will cover the swearing-in and parade from four locations, including ground and rooftop sites on Pennsylvania Avenue. TV One plans to follow the inauguration for 21 straight hours, from 5 a.m. on Jan. 20 to 2 a.m. the next day.
The election of Barack Obama has BET and TV One planning extensive inauguration coverage.
(AP)
(AP)
BET is preparing several reports to air during the coverage, including a look at Michelle Obama, and will include simple historical explainers about presidential inaugurations.
AP