Lisa Rinna has on a Depend undergarment in a commercial with husband Harry Hamlin.
Updated: May 6, 2012 8:22AM
Lisa Rinna is wearing something unusual under her red-carpet gown.
A Depend undergarment.
Yes, Rinna, 48, and husband Harry Hamlin, 60, are part of a new Depend campaign targeting the Baby Boomer population. The new absorbent briefs — Real Fit for Men and Silhouette for Women — look, fit and feel just like real underwear, the company says.
The celeb couple are helping to kick off a campaign at www.depend.com where consumers can request samples. as part of the project, Depend gave $225,000 to the Dress for Success charity to help provide job outfits and career guidance to women in need.
Athletes Clay Matthews (Green Bay Packers), Wes Welker (New England Patriots) and DeMarcus Ware (Dallas Cowboys) try on the new Depend Real Fit briefs under their football pants. Their participation supports the V Foundation for Cancer Research organization, which was given $150,000 from Depend to help find a cure for prostate cancer, a leading cause of bladder-control issues in men.
Rinna says she didn’t have to think twice about doing the ad. She has walked many red carpets and says, “This was in my wheelhouse.”
Hamlin points out that the dress she wears in the red-carpet commercial is by designer Herve Leger, known for his tight creations. “You have to be poured into the dress,” he says, adding, “Usually when you wear that kind of dress, girls don’t wear anything underneath!”
Rinna adds, “I chose the tightest you could possibly choose to show that you can live a normal life.”
While the whole idea of adult diapers might provoke snickers, the two celebs aren’t joking around when they talk about it, although Rinna says the commercial is “cute and fun.”
“If you have it, it shouldn’t be taken lightly,” says Rinna. “What it does is create shame and embarrassment and not feeling good about yourself or not going out of the house that you used to be able to do. I’m someone who loves to empower women and show people you can go for it.”
In the past, Depend ads have characterized incontinence by showing gardening or golfing. “It was all very mild, targeted to a certain demographic,” says Rinna. “This flips it on its head.”
And Hamlin says the undergarments will continue to evolve. “By then, they’ll have rhinestones,” he says.
Gannett News Service