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Disclosure  puts a face  to its name

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DISCLOSURE

When: 6 p.m. Friday at the Grove

Where: Lollapalooza, Grant Park, Michigan and Congress

Tickets: Sold out

Info: lollapalooza.com

The duo also will appear at the f.y.e. autograph tent at 7:30 p.m. Friday

Updated: August 12, 2013 3:52PM



Besides their sound, British brothers Howard and Guy Lawrence have a visual signature as well: a simple face sketch overlaid on photos of themselves — and other people as well.

They used the image on the first single of their pop duo Disclosure and then kept it in circulation as a cheap way to build buzz. Fans now can decorate their own mugs using a Facebook app.

“Guy ended up pasting it on pictures that he liked, like James Bond and cool famous people, or just, like, fit girls,” says Howard, whose group plays Lollapalooza on Friday. “It became this thing where people would see the face and they wouldn’t even read the word ‘Disclosure,’ they’d just know what it meant.”

A similar easygoing approach gave the duo a name when they posted their first tracks to MySpace in 2010. “Guy was filling out some car-insurance information ... and it just said like ‘terms of disclosure’ on it,” Howard says. “So we were like, ‘OK, that’ll do.’ ”

Disclosure’s debut album “Settle” bowed at No. 1 on the U.K. music charts last month. Their videos “F for You” and “When a Fire Starts to Burn” each has more than a million views online.

The songs have been described as pop, house, dance and garage. “Whatever people want to call us is fine, as long as it’s positive and not insulting,” says Howard. “We just write pop songs in the style of house and garage music.”

Patrick Ryan, Gannett News Service



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