Updated: March 18, 2013 6:30AM
Fans tuned in then went shopping, scooping up music by acts who performed at the Grammy Awards.
Mumford & Sons’ “Babel,” anointed Grammy’s album of the year, also was a big winner on the Billboard chart, rising three spots to No. 4 after selling 54,000 copies, a 50 percent gain, according to Nielsen SoundScan. The band’s “I Will Wait,” played on the show, soared to No. 12 from No. 34 on the digital songs chart with 104,000 downloads, up 116 percent.
Sales were tabulated through Sunday, the night of the awards show and the last day in SoundScan’s tracking week. Greater gains for Grammy winners and performers are likely to be reflected in next week’s tally.
Other Grammy gainers:
† “Unorthodox Jukebox” by Bruno Mars, who performed “Locked Out of Heaven” in a reggae tribute, sold 41,000, up 10 percent.
† The Lumineers’ self-titled album sold 39,000, a 21 percent increase, and the hit “Ho Hey,” performed on the telecast, sold 147,000, a 25 percent boost.
† After performing “Carry On” and winning best new artist and song, fun. finally crossed the platinum threshold with album “Some Nights,” which sold 30,000 copies, up 87 percent, and climbed to No. 14 from No. 25.
† Show opener Taylor Swift got a 20 percent boost for her “Red” album, No. 10 with 35,000.
† Frank Ocean, who performed and won two Grammys, saw his modest-selling “Channel Orange” zoom 140 percent, leaping to No. 46 with 12,000 copies for a total of 492,000.
Gannett News Service