Receipts for ‘Snow White and the Huntsman’ dwarf the predictions
By DAVID GERMAIN AP Movie Writer June 3, 2012 9:54PM
Kristen Stewart in "Snow White and the Huntsman." | Universal Pictures)
Estimated ticket sales for
Friday through Sunday at North American theaters (in millions):
1. Snow White... $56.3
2. Men in Black 3 $29.3
3. The Avengers $20.3
4. Battleship $4.8
5. The Dictator $4.7
6. ...Marigold Hotel $4.6
7. What to Expect When ... $4.4
8. Dark Shadows $3.9
9. Chernobyl Diaries $3
10. For Greater Glory $1.8
Hollywood.com
Updated: July 7, 2012 8:21AM
“Snow White & the Huntsman” turned out to be a fairer box-office beauty than Hollywood anticipated.
According to studio estimates Sunday, the action yarn inspired by the fairy tale debuted strongly at No. 1 with $56.3 million domestically. That’s about $20 million higher than industry expectations.
Without the built-in business that generally goes with a sequel, “Snow White” was a question mark as a draw for young males who typically make up most of the action crowd. The movie wound up drawing a fairly even audience, with female fans accounting for 53 percent of viewers.
“We weren’t even thinking we could do beyond $40 million, especially for a title where you didn’t know if the males are going to show up. And they did,” said Nikki Rocco, head of distribution for Universal.
“Snow White” bumped “Men in Black 3” from the top spot.
AP
