Cartoon Network squeezes Annoying Orange onto schedule
By bill keveney June 28, 2012 7:56PM
Updated: August 2, 2012 6:19AM
Playing with food may not be proper etiquette, but it’s been a cornucopia of success for Dane Boedigheimer. His “Annoying Orange” has gone from one of the Internet’s top hits to a Cartoon Network series (7:30 p.m. Mondays).
“I had done a bunch of other talking-food videos previous to Annoying Orange,” he says. “I love anthropomorphizing things, putting them in situations and seeing what they would do.”
“Orange” is based on Boedigheimer’s Web series that has attracted more than 1 billion hits on YouTube in less than three years. It features a wisecracking orange, who sits on a kitchen counter teasing his fruit friends and laughing incessantly at his own jokes.
The orange originally was going to be an annoying apple, but Boedigheimer found it easier to superimpose his own facial features on the round fruit.
The TV show is longer and more expansive than the Web episodes, taking the citrus star everywhere from prehistoric times to other planets. He is joined by comrades Apple, Pear, Passion Fruit and Grapefruit, along with non-fruit companion Marshmallow. A human being, Nerville (Toby Turner), has been added to the TV cast, which now operates from a fruit stand.
An online hit has a built-in fan base that can communicate easily with the creator, says Gary Binkow, a partner at Collective Digital Studio, which produces the series.
“We recognized early on that Dane had an amazingly high engagement level with his audience. He was crafting stories based on their responses, and I thought that was remarkable,” he says.
Gannett News Service