588-2300

588-2300 /five ate ate too three hun dred/ n. The phone number and catchy jingle, drummed into our heads for decades, of Empire Carpet, now known as Empire Today. The jingle was penned and performed by ad man Lynn Hauldren of Evanston, who has also portrayed the mustachioed Empire Carpet Man since 1977. It's his former barbershop quartet singing the jingle, which now includes the "800" prefix. Remarkably, despite decades of advertising, Empire operators have been known to ask callers, "How did you hear about us?"