Sherman Kaplan and Kris Kridel weren’t established business anchors and reporters when CBS Radio Chicago’s all news WBBM-AM (780) launched the “Noon Business Hour” 10 years ago, though both were already longtime WBBM on-air news anchors. But after a decade of hosting the popular midday …Read More
LEWIS LAZARE: CBS-owned WBBM-Channel 2 said Tuesday it is launching a contest to anoint one lucky Chicagoan as the new traffic reporter to work alongside the WBBM early morning news team.
LEWIS LAZARE: Bulls guard Derrick Rose’s star will shine a little brighter Wednesday when Adidas’ massive global ad campaign breaks. Rose, an MVP candidate, is prominently featured in the 60-second commercial that will launch the Adidas global campaign from the Sid Lee agency in Montreal.
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For the longest time, Kellogg’s iconic Special K cereal has been positioned as a brand that can help those who eat it for breakfast — or whenever — control their weight. But we’ve never really felt that message was conveyed in a genuinely compelling fashion …
It was a night of “Mayhem.” Not literally, mind you. Just in terms of top advertising campaigns from Chicago ad agencies. Leo Burnett’s very high-profile “Mayhem” ad campaign for Allstate won the Best of Show Award at the 2011 Chicago Addy Awards reception Thursday night …
LEWIS LAZARE: We’ve been talking a lot lately about the hip new attitude in the marketing department at packaged goods behemoth Kraft Foods. And the more we talk, more fresh examples of that new attitude keep arriving on our desk.
It’s out with Jack and in with Eddie and JoBo. Chicago radio personalities Ed Volkman and Joe Bohannon will join WJMK (104.3), which is dropping its no-host “Playing What We Want” format. At 1:04 p.m. Monday, CBS Radio Chicago’s WJMK-FM (104.3) will switch to featuring classic hits from the 1960s, ‘70’s and ‘80s that management believes will improve the station’s ratings.
LEWIS LAZARE: Sources say that Harry Teinowitz has been suspended for the rest of the week at ESPN Radio sports talk WMVP-AM (1000), where he was a co-host of the afternoon drive show from 2 to 6 p.m. called “The Afternoon Saloon.”
Rumors swirled Wednesday about a big new project in the works in the news department at Fox-owned WFLD-Channel 32. One possibile project that could finally be gaining some momentum is an early evening newscast that could compete with similar newscasts on every other major local …
LEWIS LAZARE: Saying he made a “horrible mistake in judgment,” sports radio host Harry Teinowitz dealt with his recent DUI charge on the afternoon drive show on ESPN’s WMVP-AM (1000).
LEWIS LAZARE: It’s official. Rafer Weigel will become the new weekend sports anchor and reporter at top-rated WLS-Channel 7, effective March 21. He replaces Ryan Chiaverini who was recently named co-host of Channel 7’s new live morning show “Windy City Live.”
LEWIS LAZARE: Only last week we were talking about how packaged foods behemoth Kraft Foods is tossing out tired formulaic advertising and investing more in new initiatives that spark consumer interest and, in some instances, heated debate.
The difficult economic times from which we are just now beginning to emerge were tough on the furniture business, whose fortunes are closely tied to those of a housing industry that has been hit really hard. We’re told the furniture world was especially shaken in …
Element 79/Chicago did some social media-based analysis of the impact of two high-profile 2011 Super Bowl commercials and reached a couple of conclusions that didn’t surprise us. The agency found that TV advertising is still a potent vehicle capable of swaying public opinion. In the …
LEWIS LAZARE: The February Nielsen TV local news ratings released Thursday were good for WBBM-Channel 2. But the numbers were sure to cause even more hand-wringing and rethinking of things at WFLD-Channel 32.
Rafer Weigel, son of the late Tim Weigel, prominent Chicago TV sports anchor and journalist, may become the new weekend sports anchor at ABC-owned WLS-Channel 7. He would replace Ryan Chiaverini, recently tapped along with Valerie Warner to co-host WLS’s new live morning talk show …
LEWIS LAZARE: After nearly four years of trying to make user-generated content a viable concept on Vocalo,org’s FM radio station at 89.5 and accompanying website, executives are shifting gears and implementing a new, more regimented approach with music and spoken-word content targeting a young adult audience.
LEWIS LAZARE: Who knew a plain-talking Greek grandma could spark such a furor? Yiayia (Greek for “grandmother”) is the centerpiece of the first-ever TV ad campaign for the Athenos line of Greek foods. And she doesn’t mince words in any of three new TV spots from Droga5/New York that debuted Monday.
LEWIS LAZARE: A golden age in the annals of airline advertising officially ended Tuesday when the merged United Airlines unveiled its first ad campaign from Kaplan Thaler/New York ad agency, best known for creating the iconic Aflac duck.
LEWIS LAZARE: It’s become increasingly apparent that Kraft Foods is moving away — far away — from the drearily formulaic, product-benefit-focused advertising that was so omnipresent for so long.