Allstate ads win top honors in local show
By Lewis Lazare March 13, 2011 10:42PM
Updated: April 15, 2011 9:52AM
It was a night of “Mayhem.” Not literally, mind you. Just in terms of top advertising campaigns from Chicago ad agencies. Leo Burnett’s very high-profile “Mayhem” ad campaign for Allstate won the Best of Show Award at the 2011 Chicago Addy Awards reception Thursday night at Resolution Digital Studios on the city’s west side.
“Mayhem” won out over 400 other entries in the competition, which for now has replaced the Chicago Creative Club Awards as the city’s major awards show to honor excellence in the local advertising industry.
“Mayhem” commercials feature actor Dean Winters personifying mayhem in a number of scary scenarios intended to show viewers why it’s good to have auto insurance.