Sex appeal in an ad for steel tubes
Lewis Lazare February 27, 2011 8:06PM
Updated: September 24, 2012 6:25AM
It is no easy job creating gripping work for a manufacturer of steel tubing. But Two by Four/Chicago has given it a stab in a new print ad for client Atkore International.
Tubing has no inherent sex appeal, but Two by Four has tried to manufacture some by creating a sculpture of sorts out of Atkore products. This particular sculpture might finally appeal only to those with a thing for steel tubing. But the ad does push one to consider tubing as something more than a purely utilitarian product — at least for a few seconds!