Sex appeal in an ad for steel tubes

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Updated: August 4, 2011 4:20PM

It is no easy job creating gripping work for a manufacturer of steel tubing. But Two by Four/Chicago has given it a stab in a new print ad for client Atkore International.

Tubing has no inherent sex appeal, but Two by Four has tried to manufacture some by creating a sculpture of sorts out of Atkore products. This particular sculpture might finally appeal only to those with a thing for steel tubing. But the ad does push one to consider tubing as something more than a purely utilitarian product — at least for a few seconds!