Oscar Mayer thinks outside home
By Lewis Lazare Media & Marketing Columnist December 26, 2010 8:40PM
In a first for Oscar Mayer, it will target working women who business travel.
Updated: April 19, 2011 5:23AM
Add Oscar Mayer to the list of advertisers that have recognized the world of marketing is changing.
In recognition of that fact, Oscar Mayer on Jan. 1 will for the first time launch an out-of-home ad campaign in airports for its Carving Board Meats line of packaged, pre-sliced meats. Midway and O’Hare airports and Atlanta’s Hartsfield-Jackson Airport will be first to get this new campaign from the McGarryBowen agency.
Oscar Mayer typically targets women in its advertising, and its ad placements reflect that. But the company now realizes that many moms are also working women, and this new airport ad campaign is designed to reach women who are often in the air trying to hold down a job while they are fulfilling their role as mothers too.
The adds will pop up in airport public transit stations and in baggage claim areas among other locations in the selected airports. Some of the ads will emphasize an interactive component that encourages consumers to send a text message and instantly win a $500 airline voucher or other prizes.
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