Media columnist Feder joins Time Out Chicago
By Lewis Lazare Media and Marketing Columnist December 9, 2010 1:38PM
Updated: December 9, 2010 4:36PM
Former Sun-Times radio and television columnist Robert Feder is joining the Chicago Time-Out organization, effective Jan. 3. Feder will pen a daily blog on the company’s website. And according to Chicago Time Out editor-in-chief and president Frank Sennett, Feder will have a presence in the company’s weekly magazine that covers the broad cultural and entertainment scene in Chicago and includes copious listings of events. “We’re still working out exactly what his column will look like in the magazine,” said Sennett, who indicated it might include the best nuggets from a week’s worth of blog postings.
For the past year Feder wrote a daily blog that appeared on the Vocalo.org, a combination website and online radio station run by Chicago public radio station WBEZ-FM (91.5). Feder abruptly parted ways with Vocalo.org in October, and indicated he would soon take his blog to another site.
Feder will have the title of media critic at Time Out Chicago, and his blog will include news, opinion and analysis about broadcast, print and online media, though his strong suit has traditionally been the television and radio beats he covered for nearly three decades at the Sun-Times. “We’re going to let Rob be Rob,” said Sennett. The Time Out editor insisted Feder will be a good fit at Time Out Chicago, which launched some six years ago as a weekly publication aimed at young adults in their 20’s and early 30’s. But Sennett said the target audience for the magazine and accompanying website has broadened: “We are now aiming for anyone who is interested in culture in Chicago” he said.
Sennett said the Time Out Chicago print publication has a paid circulation of approximately 37,000 copies, and a rate base of 51,000, though that is expected to increase to 53,500 next year. A recent Groupon promotion also netted Time Out 6,800 new subscribers who were offered a year’s subscription that normally costs $19.99 for the rock bottom rate of $8.