It's about to sound a lot like Christmas on WLIT-FM
November 13, 2009
Clear Channel Radio Chicago's WLIT-FM (93.9) will flip the switch at midnight Friday and start broadcasting holiday music 24/7.
The annual changeover has become a big event each year for the station, and one that has provided a huge--albeit temporary--boost for the station in the Arbitron ratings book.
WLIT typically reverts to its regular adult contemporary programming soon after Christmas.
In the October Arbitron book, WLIT was tied for 11th place overall in the key 25 to 54 year old demo, down a notch from its 10th place ranking in the September book, even though the station's overall share increased slightly in October.