Online book price war rages over Grisham tome
November 4, 2009
It was a weird day in the book price wars. The cost of John Grisham's Ford County, released Tuesday, moved up and down like stock market shares as rivals Amazon.com and Walmart .com extended, then rescinded, their high discounts for top-selling pre-orders.
Early in the day, Amazon was selling Grisham's book of short stories for $9, the same price it had offered for Ford County before publication and a sign that Amazon was ready to continue the cost competition. Walmart.com was selling Ford County for $12 early Tuesday, then cut the price to the pre-order discount of $8.98.
By afternoon, the cost was back up to $11.99 for both online sellers.
AP