Black Friday freebies are even better than deals
Gannett News Service November 22, 2011 4:32PM
In this film publicity image released by Warner Bros. Pictures, from left, Emma Watson, Rupert Grint and Daniel Radcliffe are shown in a scene from "Harry Potter and the Deathly Hallows: Part 2." (AP Photo/Warner Bros. Pictures, Jaap Buitendijk)
Updated: May 9, 2012 10:02AM
Forget the sales, deals and door busters.
What better marketing move for retail giants — from J.C. Penney to Sears to Old Navy — than flaunting the term “free” to lure even a smidgen of the Black Friday weekend’s 152 million shoppers?
To that end, Best Buy has an unusual freebie for shoppers at a handful of stores: a free screening of at 9 p.m. Thursday of “Harry Potter and the Deathly Hallows Part 2” to those waiting in Black Friday lines at 123 stores.
It also will have popcorn and Coke.
Among the Chicago area stores that will show the film are:
6525 Grand, Gurnee.
1876 S Randall, Geneva.
1432 Butterfield, Downers Grove.
7600 S. Cicero, Burbank.
5854 S. La Grange, Orland Park.
Among the other Black Friday freebies:
Digital cameras. Old Navy will be handing out Kodak EasyShare Sport digital cameras and other goodies — worth about $100 — to a very limited number of shoppers at its 1,100 U.S. stores who purchase at least $40 in merchandise. Spokeswoman Cacky Rhoades won’t say how many will be distributed.
Snow globes. J.C. Penney will, again, hand out snow globes to shoppers. Some 1.9 million Disney snow globes — showing Mickey Mouse with a wreath — will be distributed, says spokesman Tim Lyons. “Hopefully, it gets customers into our store first.”
Ornaments. Sears will hand out free Thomas Kinkade collectible ornaments to the first 200 shoppers who make purchases of clothing, intimate apparel or accessories. Each store also is giving 13” Craftsmen tool bags (retail value $9.99) to the first 60 customers who buy $20 worth of tools.
Coffee. Seattle’s Best is offering freebie coffee to Black Friday workers. The first 100,000 who reach out via its Facebook page will be sent free samples.
Skin showings. Abercrombie & Fitch is back in the skin game. At midnight as Black Friday begins, it will place its famed, shirtless male greeters at every U.S. Abercrombie and Hollister store. “They are iconic symbols of our brand,” says spokesman Eric Cerny. “They generate buzz whenever they’re out.”