suntimes
PROPER 
Weather Updates

ESPN 1000 to open street-level studio in fall


A rendering shows whWMVP’s new street-level studio State Street will look like. It is expected open fall.

A rendering shows what WMVP’s new street-level studio on State Street will look like. It is expected to open in the fall.

storyidforme: 14011754
tmspicid: 4878178
fileheaderid: 2410448

Updated: June 22, 2011 5:42PM



ESPN Radio’s WMVP-AM (1000) will open a street-level studio this fall so the public can watch and listen to its broadcasts. The studio will be located in the same building where the sports talk station now operates, at 190 N. State. The existing studio is on the building’s seventh floor.

Cadillac will sponsor the new, state-of-the-art studio, to be known as the Cadillac ESPN Chicago State Street Studio. The studio will be next door to the WLS-Channel 7 TV studio.

“This allows two iconic brands to partner,” said George Gulliver, regional director of Cadillac sales and marketing. “This also gives Cadillac, the fastest-growing luxury auto brand, a chance to be more a fabric of the downtown community.”

Cadillac, with a regional office in Naperville and already an advertiser with the radio station, expects its partnership with ESPN 1000 to grow, Gulliver said.

Examples include Cadillac sponsoring various ESPN 1000 sports updates and offering test drives of its cars at sites where the radio station broadcasts remotely, Gulliver said.



© 2014 Sun-Times Media, LLC. All rights reserved. This material may not be copied or distributed without permission. For more information about reprints and permissions, visit www.suntimesreprints.com. To order a reprint of this article, click here.