GrubHub.com expands to corporate loyalty users
By Sandra Guy Business Reporteremail@example.com June 20, 2011 9:22AM
GrubHub.com, a seven-year-old tech firm headquartered in the Bucktown neighborhood, is partnering with daily-deal website OO.com to enable OO.com users to earn loyalty points toward food orders.
The deal is aimed at gaining corporate-account and membership-association users for GrubHub, since more than 60 percent of the users of OO.com platform NextJump are Fortune 500 company employees. The corporate and membership assocation users include Mastercard, Hilton Hotels and AARP.
GrubHub, co-founded by CEO Matt Maloney and Chief Operating Officer Mike Evans, recently raised $34 million in venture capital by proving its success helping people order restaurant deliveries. The company recently expanded into delivery and order-pickup services.
GrubHub aims to launch in six new cities, including Miami, by the end of this summer, in addition to the 13 cities it now serves. Its network comprises more than 5,000 restaurants.