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Groupon starts offering movie ticket deals

Groupon, Chicago’s on-line daily deal company valued in the billions, will start offering half-price, or $6, tickets to Hollywood movies, beginning today with “The Lincoln Lawyer,” a Lions Gate thriller that opens at theaters on Friday.

The deal will enable purchasers on Groupon to receive a special code that will be valid for redeeming tickets through Fandango, an online movie-ticket seller owned by Comcast Interactive Media.

At the same time, Groupon is pursuing redemption options that would enable deal-seekers to more easily redeem their Groupon coupons. Groupon is reportedly in talks with cash-register manufacturers and with VeriFone Systems, the second-largest maker of electronic systems, to enable merchants to accept Groupon coupons much as they do debit and credit cards.

As for the movie promotion, Groupon President and Chief Operating Officer Rob Solomon said the partnership with Lions Gate is “a strong start to what will hopefully be deep and mutually beneficial relationships with movie studios and theatrical exhibitors.”

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