suntimes
TOUGH 
Weather Updates

Revised Southwest Airlines reward program to debut

Southwest Airlines Co. is on the verge of launching a revised Rapid Rewards program for frequent fliers.

The company’s new approach, slated for a March 1 start, encourages buying more expensive tickets, reduces rewards for short-haul flights and clearly targets business-class travelers.

In one key change, the airline now awards six, 10 or 12 points per dollar spent, depending on the ticket price.

Buying “Business Select” nets fliers 12 points per dollar spent.

Gannett News Service



© 2014 Sun-Times Media, LLC. All rights reserved. This material may not be copied or distributed without permission. For more information about reprints and permissions, visit www.suntimesreprints.com. To order a reprint of this article, click here.