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Mondelez sells Snackwell’s brand

Updated: February 28, 2014 2:34AM



Oreo and Ritz cracker maker Mondelez is selling its Snackwell’s cookies and snacks business to Back to Nature Foods, a company controlled by private equity firm Brynwood Partners.

Mondelez and Brynwood did not disclose terms of the deal on Monday. Mondelez owns a minority stake in Back to Nature, which sells cookies, crackers, nuts, juices, and granola and was formed in 2012.

Snackwell’s low-fat and fat-free cookies and crackers were launched in 1992. The brand was created by Nabisco.

Deerfield-based Mondelez International Inc. last year split from Kraft Foods Group Inc., which kept North American grocery brands such as Miracle Whip and Jell-O. Mondelez runs a global snacks business.



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