Masses drawn to local Dominick’s for ‘50 percent off’ sale
BY FRANCINE KNOWLES Staff Reporter December 13, 2013 3:57PM
Stores at these sites are excluded from the merchandise sale:
♦ 3145 S. Ashland Ave., Chicago
♦ 2550 N. Clybourn Ave., Chicago
♦ 1340 S. Canal St., Chicago
♦ 450 Half Day Road, Buffalo Grove
♦ 6655 Grand Ave., Gurnee
♦ 950 Brookforest Ave., Shorewood
♦ 3020 S. Wolf Road, Westchester
♦ 3025 E. New York St., Aurora
♦ 14200 S. Bell Road, Homer Glen
♦ 1340 Patriot Blvd., Glenview
Updated: January 15, 2014 6:13AM
From the long lines in the aisles of Dominick’s Streeterville store Friday you’d think it was the day before Thanksgiving or Christmas.
What brought shoppers out was a 50 percent off sale on most products there and at most Dominick’s stores in the metropolitan Chicago area.
The sale, launched Friday, is designed to rid the stores of products as Dominick’s parent Safeway Inc. prepares to exit the Chicago area market at the end of the year.
When the store at 255 E. Grand Ave. opened its doors at 6 a.m., there was a line of about 20 to 30 people waiting to get in, and they kept coming, said store manager Lisa Milla.
“It surpassed anything that I imagined,” she said. “This location, we’re not a morning store. We’re an evening store. This was 100 times busier than any morning that I’ve ever had.”
The sale is “50 percent off almost everything,” said Dominick’s spokeswoman Lauri Sanders. But the sale does not include fresh produce, fresh meat, deli fresh items, alcohol or Starbucks beverages and food. Packaged meats, like Oscar Mayer bacon, are included.
Alcohol is tentatively scheduled to go on sale Monday, Sanders said. She declined to say what the discount would be.
Friday’s deals brought Chicago resident Michelle Greaves to the Grand Avenue store. She was stocking up on laundry detergent, water, cleaning supplies and toiletries.
“These are items I would normally get anyway, so why not,” she said as she waited in a long line.
Shopper Lael Dillard, who arrived at the store around 10 a.m., said available shopping carts in the store were no where to be found.
“I waited out front to try to get somebody’ else’s cart when they were done,” she said.
She was stocking up on toiletries and scoring big with chocolate.
“I got Fannie May chocolates that I got for 50 percent off that I’m going to use at my wedding in two weeks for giveaways,” she said.
While happy with their deals, Greaves and Dillard said they’re sad to see Dominick’s leaving.
Dominick’s employee Teresa Torres, who has landed a job at Jewel-Osco, was out taking advantage of the sale Friday. Her cart was filled to the brim.
“Actually this is the second cart,” she said. “The first one was general merchandise, and now this is the second one for groceries. I got everything, frozen food, cereal, water, juice, pop, all the good stuff.”
The merchandise sale is underway at 62 stores in the Chicago metropolitan area, said Sanders. It does not extend to six of 11 stores sold to Mariano’s parent Roundy’s or to four stores sold to Jewel-Osco, she said.
Safeway announced in October it was leaving the Chicago area market, where at the time it owned 72 stores employing 6,600 people. It has 57 stores left to sell or close.