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Colorado authorities: Boobies Rock misled donors about helping breast-cancer charities

Adam Shryock president Boobies Rock. | Facebook photo

Adam Shryock, president of Boobies Rock. | Facebook photo

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Updated: July 3, 2013 9:38AM

The man behind Boobies Rock — a business that came under fire in Illinois after the Chicago Sun-Times reported last November that some charities it claimed to have helped actually received little money from the company — is now accused by the Colorado attorney general of misleading donors and customers who bought merchandise thinking their money was helping support breast-cancer charities.

In May, Illinois Attorney General Lisa Madigan sued Boobies Rock Inc. and its owner, Adam Shryock, saying they ignored her investigation into potentially fraudulent activity by the company in Illinois. Madigan has asked a judge to stop Boobies Rock from doing business in the state until the company answered her lengthy list of questions.

At the time, Shryock said: “My only comment is that the previous articles in the Sun-Times successfully put Boobies Rock out of business.”

Now, in a lawsuit filed in Denver, Colorado Attorney General John Suthers says Shryock used company bank accounts to buy himself a BMW; subscribe to an online dating service and pay bar tabs and a maid service, while sending little money to legitimate cancer groups.

Shryock couldn’t be reached. A phone number listed for him wasn’t accepting messages. A phone message left with another company he runs, Say No 2 Cancer, wasn’t returned. Both companies sell merchandise such as shirts, bracelets and beer koozies with pro-breast or anti-cancer slogans.

Colorado officials began investigating after authorities in Illinois and Indiana did the same.

Boobies Rock and Say No 2 Cancer have disabled their websites since a Denver judge issued a temporary restraining order last week restricting their operations. Their assets have been frozen. A hearing for a preliminary injunction is set for Monday.

According to the Colorado complaint, Shryock originally ran Boobies Rock from San Francisco after incorporating it in California in 2011, but he moved it last year to Castle Rock, Colo., south of Denver. The address listed for Shryock is for a home valued at $1.8 million, according to Douglas County, Colo., records.

Shryock launched Say No 2 Cancer last January, the complaint said.

Suthers says the companies would send models to bars or sporting events to sell merchandise, with instructions to mention that Boobies Rock is a for-profit company only when asked. Often, people just made cash donations.

The Sun-Times investigation found Boobies Rock operated similarly in Chicago and elsewhere.

Boobies Rock did give $50,000 to the Pink Fund, based in the Detroit area — but only to avoid lawsuits after Pink Fund found out the company was using its name without its permission. Boobies Rock donated $25,000 to another organization, also to avoid a lawsuit. Other donations fell short of the percentage of net revenue that Boobies Rock represented it would donate, the Colorado attorney general found.

Contributing: AP

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